Meaning of Corporate communication
Corporate communication is the set of activities involved in managing and orchestrating all internal and external communications aimed at creating favorable point-of-view among stakeholders on which the company depends.
Definition
The sharing of information within a business. Corporate communication elements of a corporation to facilitate corporate communication, a business manager will usually need to have or develop considerable interpersonal skills, such as effective speaking, writing and listening - in order to best assist information sharing within their department Also called organizational communication.
Role of Corporate Communications in an organization
Planning and analyzing forms an important part of the organizations’ growth. Without proper planning and allocation of duties, to each and every employee, the confusions and communication gaps can prove to be a great hindrance towards the achievement of a goal. Therefore, a proper flow of information from top to bottom is very much required to maintain a balance in the communication processes.
Today almost every organization has a separate department for corporate communications, which does the planning, strategy development and many other initial activities to start the business, the management of projects and its allocation is also done by this team. One can also say that; all the internal and the external communication processes are handled by this department.
Some of the career opportunities in the field of corporate planning and counselling are:
Qualities required for a person to get employed as a corporate communicator:
- Jack of all trades and master of some
- Punctuality or delivering before deadline
- An eye for details
- Quality consciousness
- Ability to coordinate
- Strong understanding of the advertising process
- Strong communication skills
- Team spirit and leadership
- A sense of urgency
- Excellent organizational skills
- Ability to handle many things at one time
- Ability to remain calm under pressure
The various responsibilities which one has to fulfil being a part of corporate communications department are:
- In organizing public relation functions for a corporate body, the head of corporate communications or PRO, in smaller traditional companies must work out the best way of introducing his company usefully to the media, this may be means of handouts, circulars, sent through the post or printed publicity material or by special events such as press conferences or receptions or on a more personal level by introducing the company’s executives to journalists, sometimes over lunch.
- To plan and strategize the communication processes with the internal and external audience
- To maintain a communication balance between the internal audiences i.e. the organization’s employees, to decrease the communication gap.
- Marketing research, the need of the hour and what is the demand of the audience
- To keep an eye on the industry developments
- To handle shows like, exhibitions, road shows, etc.
- To handle public relations and media relations department of the organization
- Periodical research and evaluation to determine the actions or adjustments needed for social harmony (between the organization and its publics).
- It is for each corporate communication head to determine what the best is and most cost- effective method of communicating his companies’ interest. This presupposes that the initiative comes from him.
- To answer queries from the press and TV. If a corporate communication department earns a reputation for, finding the answers to press queries swiftly, effectively and accurately and presenting them in a form that is usable by the media, hen what that department says is likely to be believed, trusted and used.
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